Brand Identity: Liberis (June 1st, 2014)

Liberis is a Latin word for "children"—the word symbolizes next-generation technology, freedom from tradition, pursuit of joy, and the love I hope the brand will receive from the users. The logo above is based on the letter "L", which stands for Liberis and also Luxurious Lifestyle, Lovely Look and the Light of Liberty the brand will bring to the users' devices. The logo also is an image of an open laptop, which demonstrates the technology and productivity of the developer. The icon can be also interpreted as an arrowhead which portrays the brand's will to possess qualities such as progressiveness, speed, power, accuracy and the ability to win people's hearts.